This article will focus on selling your crafts online and the prerequisites for setting up a website for the new year to promote your brand of products/crafts. There are 2 prerequisites : Website Design and Website Marketing, and these will be discussed below.
Make your website inviting
Many online shoppers are tired of buying the same, typical things they normally purchase every holiday season. Many shoppers look for unique and hand-crafted gifts to give to their loved ones, and you can use that demand to make a lot of money for yourself. If you already have a website that’s dedicated to selling your crafts, you may want to consider redesigning it so that it can bring in even more customers. If your craft specialty is geared toward toys and children, try searching for toys website templates that will make your website bright and colorful. Try to find the perfect template that goes with the theme of the things that you are selling. Make sure the font and color of your text works well with the template. You want your website to look fun and inviting, but you also want it to look professional. Too many colors or wacky fonts may make some shoppers think that you are an amateur or have very little experience.
Let people know your website exists
If you aren’t focusing on it already, now is the time to market your website and skills to as many people as you can. Mention your website to friends and family, and ask them to spread the world. Take advantage of free social media websites by advertising your business there, as well. It’s also very important to come up with popular keywords and tag them to your website in as many search engines as possible. Ask local businesses, such as the public library or grocery store, if it is okay for you to post flyers that promote your business on a general community board. Be sure to include on the poster how to reach your website and what type of crafts you are capable of making. Don’t be above offering potential customers something you’ve previously made, as an incentive. With so many people wanting to get their holiday shopping underway, make sure that you have a decent amount of crafts already made and available to ship out. If you’re worried about not being able to make enough, you can even sell the instructions, patterns, and guides for people to make their own. You may not make as much money, but there is a possibility that these may sell more than your actual crafts. Regardless, of how you choose to get your name out there, make sure that you plan ahead. You may end up overwhelmed if you don’t have some sort of game plan. To sum everything up: create a website to sell your crafts online, optimize your design for shoppers, keep your materials well stocked so that you don’t miss out on any potential sells. Also, make sure that proper contact with your customers is a top priority. Offer great customer support so that when the next holiday season approaches, you are the top of their online shopping list.
