Does it mean us normals are doomed to work the least interesting jobs for the least amount of money? Hardly. As Supermodel Cameron Russell put in in a recent Ted Talk, “Image is powerful, but it’s also superficial.” Beauty is a construction. With the right formula, it’s surprisingly easy to replicate on the job. The world’s sexiest CEOs have something in common above and beyond sex appeal: practiced self-confidence. In an interview or on the job, this is the real key to moving up the ladder and getting the recognition we all deserve. Self-confidence denotes a kind of take charge attitude that appeals to potential employers. It’s tough to fake. You need to build it over time. Good looks, on the other hand, are remarkably easy to replicate. You can’t transform yourself into Tyra Banks overnight, but you can certainly borrow some tips from her bag of tricks. HOW TO FAKE GOOD LOOKS Cultivating beauty and self-confidence may start with these simple tricks but eventually it will start to penetrate and become real. Starting each day by dressing nicely and greeting your colleagues with a smile and a laugh will produce long-term effects; eventually people will start seeing you the way you want to be seen whether you wear your cravat or not. Remember, if beauty were all it took there would be a whole lot more CEOs who look like supermodels. Check out Business Insider’s latest list of CEOs of startups to watch: a nice collection of average looking people doing off-the-wall, amazing things. Success, it seems, is not only the domain of the beautiful people. It’s available to all of us.
